Merchandise and Licensing

Merchandising and licensing are vital to the anime and manga industries. Popular characters and series are licensed for products like clothing, accessories, household items, and food. This practice extends internationally, with global markets eager for Japanese pop culture merchandise. Tokyo, as a cultural hub, hosts numerous stores dedicated to anime and manga goods, attracting local and international consumers. This constant demand drives the retail sector, boosts local economies, and reinforces Tokyo’s status as a global shopping destination.