Merchandise and Licensing
August 8, 2024
Japanese pop culture, including anime, manga, and J-pop, has a significant economic impact, with the anime industry alone worth over ¥2 trillion (approximately $18 billion) in 2020. Manga and J-pop also contribute substantially through direct sales, licensing, merchandising, and exports. This economic power not only drives Japan’s GDP but also promotes cultural influence globally. Tokyo, as the epicenter, benefits immensely from this financial influx, which supports local businesses, creates jobs, and enhances the city’s global cultural stature.
